The past 20 years have completely changed the marketing world. Because more and more individuals are finding their information about a company from the Internet, it is essential to direct some of your marketing efforts to online strategies. Moreover, just like other local advertising campaigns, you can direct your online marketing efforts to your local market. Following are four local Internet marketing tips from OrangeSoda:
- Set up social media accounts.
- Use Google+ and Google Places.
- Start a blog related to your company’s services.
- Geo-target your ads.
Use Social Media
More and more people are becoming connected to social media such as Twitter, Facebook, and Pinterest. You can use social media by setting up your own page full of information, ideas, and promotions. In addition, you can purchase ads on these sites that will target your audience.
Another form of social media is Google+. The nice thing about Google+ is that it is completely free. You do not have to pay for any referrals or leads that you get from Google+. In addition, Google is the most common search engine today, and you want your website to appear high on their search results page. Google gives priority to companies that have a Google+ profile, which means your website will get an automatic boost if you have a profile with Google+. Also, you can appear on their Google maps if you update your Google Places listing.
Start a Blog
Another suggestion is to start a blog about services or ideas related to your company. For example, if you are a caterer, you could do a blog containing tips for entertaining or ideas for wedding decorations. Keep in mind that your posts need to be useful and informative not just promotional. Then, when people read your blog, they will be more likely to visit your website.
Geo-Target Your Ads
Finally, one of the important local Internet marketing tips from OrangeSoda is to geo-target your ads. Add your city’s name to any keywords. For example, if you are a plumber in Omaha, your keywords might be Omaha plumbing company. Keywords that contain a geographic area are more likely to reach local people who will use your services than keywords without a geographic area.
This is a guest post provided to Me, Myself & the City for its readers.