Wednesday, December 11, 2013

Making a Personal Connection Takes More Than Email

Even though mail may be at an all-time low, the fact of the matter is that people like to get mail as long as it isn’t a bill, and sometimes, even a bill can be a welcomed sight in a mailbox that would otherwise be covered in cobwebs and road dust. Somehow, people have come to believe that social media is social and can take the place of all other kinds of communication, but that is just not the case. Companies like Star Direct Marketing understand that there is power in a snail mail delivery, and they know how to capture that power.


Eighty percent of all communication is nonverbal. The Internet cannot recreate that with written forms of communication. While facial expressions, body language and even the pressure that is used while writing can convey something of a person’s true feelings and meanings, the best that social media has to off are “lols” and emoticons, which only tell you what the person wants you to believe about the communication they are sending and not what they are really feeling.


With services like “Every Door Direct Mail,” businesses have a powerful tool that they can use to create relationships with people that they would otherwise miss. Not everyone has email, but everyone who can participate in the economy has an address and a mail box. There is no reason why people should be left out if they can’t afford a computer or Internet services.

Back to Basics

It may not be possible for you to handwrite notes to everyone that you would like to contact when it comes to your business, but you can create anticipation and surprise with the right mailer campaign. Companies like Star Direct Marketing can provide you with direction and help when it comes to crafting the perfect message that gets results. In a new economy, sometimes, the old ways are still the best ways. Anytime that you can make a more personal connection with people, you will create a better bottom line. That means learning to mass market everything on an individual level.

This is a guest post provided to Me, Myself & the City for its readers.

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